An investigation of green marketing and its impact on consumer purchase behavior: A study of Dangote Group in Kebbi State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Background of the Study
Green marketing emphasizes environmentally friendly practices, including the promotion of sustainable products and corporate responsibility. With increasing awareness of environmental challenges, consumers now prefer brands that align with eco-friendly principles, influencing their purchase decisions (Abubakar & Yusuf, 2024).
The Dangote Group, a leading conglomerate in Nigeria, has integrated green marketing into its operations to enhance its corporate image and meet growing consumer expectations. In Kebbi State, where agriculture and environmental sustainability are significant, promoting green initiatives may resonate with local consumers.
Despite the potential of green marketing, its influence on purchase behavior remains uncertain, particularly in regions where environmental awareness varies. This study explores the impact of Dangote Group’s green marketing strategies on consumer purchase behavior in Kebbi State.
Statement of the Problem
Although Dangote Group has adopted green marketing, its impact on consumer behavior in Kebbi State is unclear. Limited awareness, economic constraints, and skepticism about green claims may hinder the effectiveness of these efforts (Okafor & Musa, 2023).
This study investigates the relationship between green marketing initiatives and consumer purchase decisions, identifying factors that influence the effectiveness of these strategies.
Objectives of the Study
- To evaluate the impact of green marketing on consumer purchase behavior for Dangote Group in Kebbi State.
- To identify consumer attitudes toward green marketing initiatives.
- To recommend strategies for enhancing the effectiveness of green marketing campaigns.
Research Questions
- How does green marketing influence consumer purchase behavior for Dangote Group in Kebbi State?
- What are consumers’ attitudes toward green marketing initiatives in the region?
- What strategies can improve the impact of green marketing on consumer behavior?
Research Hypotheses
- Green marketing significantly influences consumer purchase behavior in Kebbi State.
- Consumer attitudes toward green marketing initiatives vary based on socio-economic factors.
- Optimized green marketing strategies enhance consumer engagement and purchasing decisions.
Scope and Limitations of the Study
This study focuses on the impact of Dangote Group’s green marketing initiatives on consumer purchase behavior in Kebbi State. It excludes other marketing strategies and does not address long-term environmental outcomes.
Definitions of Terms
- Green Marketing: Marketing strategies that promote environmentally friendly products and practices.
- Consumer Purchase Behavior: The decision-making process and actions of consumers when buying products or services.
- Environmental Awareness: Understanding and concern for environmental sustainability and conservation.
Related Project Materials
The Impact of Photography on Documenting Flooding Effects in Agatu Local Government Area, Benue State
Chapter One: Introduction
The Role of Microfinance Institutions in SME Development: Evidence from LAPO Microfinance Bank, Ondo State
Background of the Study
Microfinance institutions (MFIs) play a crucial role in providing financial services to small and medium enterpri...
AN ASSESSMENT OF THE LEGAL AND INSTITUTIONAL FRAMEWORK FOR THE PREVENTION AND MITIGATION OF ETHNORELIGIOUS CONFLICTS IN NIGERIA
ABSTRACT
In its 50 year history as an independent nation, Nigeria has experienced over two hundred recorded violent ethno-religious distu...
The effect of industrial pollution on respiratory diseases in Kano State
Background of the Study
Industrial activities in Kano State have expanded rapidly over the past decade, resulting in increased emissions...
The influence of socio-cultural beliefs on maternal mortality in Ilesa East Local Government Area, Osun State.
Background of the study:
Socio-cultural beliefs play a significant role in shaping health behaviors and outcomes, particularly in materna...
An Evaluation of Digital Marketing Strategies in Promoting Islamic Finance
Background of the Study
Digital marketing has become a vital tool for financial institutions, enabling them to reach broade...
The role of government welfare programs in improving public health in Zamfara State
Background of the Study
Government welfare programs, including social safety nets, subsidies, and public assistance initiatives, play a c...
An investigation of language modeling techniques for Igbo language in academic writing
Background of the Study
Language modeling has become a cornerstone in developing applications that support...
The Effect of Cultural Stigma on Teenage Mothers' Access to Healthcare in Gombe State
Background of the Study
Cultural stigma surrounding teenage pregnancy remains a significant barrier to...
THE ROLE OF CROSS-CULTURAL COMMUNICATION SKILLS IN VOCATIONAL SUCCESS
Abstract: The role of cross-cultural communication skills in vocational success is increasi...
